Making money at home as a home based marketing consultant is one of the easiest and simplest ways to be your own boss ever invented. Why? Because the key to making as much money as you want -- whether it be as a home based marketing consultant or any other kind of home based business -- is to simply never stop marketing. No matter how big you get, how busy you get, or how much money you get. In fact, consistently marketing yourself will keep you thriving and stable even if you're brand new to the game, still getting your feet wet or are facing an economic downturn. It's almost like having a secret weapon you can use to make sure you stay in the game forever and make all the money you can handle. Of course, this then begs the question of how do you divide your time between prospecting for new clients and servicing existing clients? This is basically the classic question for consulting. And I have to tell you -- and I would whole heartedly recommend everyone reading this article take this to heart -- that I just make sure that I allocate 25 percent of my week to prospecting or client generation. Why? Because I've learned that you cannot ever let that drop. If you do, then you run into the classic struggle of, "Oh, I'm done servicing. Now, I'm out of clients. What do I do now?" And then you run the risk of regressing back to panicking and worrying and trying to figure out how to make your mortgage or car payment. And so what I do -- and this is different for everyone, but it serves as a "guide" to follow -- is I will usually use the afternoon for prospecting or a luncheon seminar or a luncheon workshop of some kind to get leads and prospects. And do the actual servicing of my existing clients a lot more in the morning. But really, if you've got five days a week, 40 hours, than 8-10 hours of those need to be prospecting and client generation. It's not difficult and it's not complicated. In fact, it is very simple. But you'd be amazed how many talented marketing consultants go under from not doing this one easy thing. |
